Teach Wolfy about your accounts and preferences so every answer gets sharper.
Wolfy gets more useful the more it knows about your accounts and how you like to work. There are two ways to personalize it.
Account context
Under Settings → Google Ads Account Settings, you can add context for each Google Ads account. This persists in Wolfy's memory and improves the accuracy of every future report and answer for that account. You can set:
Goal type — ROAS (ecommerce) or CPA (lead gen).
Target — your target ROAS or target CPA, used in reports and recommendations.
Main conversion actions — the conversions that matter most (e.g. Purchase, Lead).
Branded search terms — your brand and product names, so Wolfy can correctly separate branded from non-branded performance.
Business context — anything else worth knowing, like seasonality or recent changes.
💡 Setting target ROAS/CPA and branded terms makes a big difference in reports like Wasted Ad Spend and the Performance Labelizer.
Generated memory
As you chat, Wolfy automatically picks up on your preferences — like the language you write in or the reporting style you prefer — and remembers them across sessions. You can review and delete any of these under Settings → Generated User Memory.
Just tell Wolfy to remember
You don't have to use Settings. In any chat you can simply say "Remember that this account's target ROAS is 4" or "Always reply in Dutch," and Wolfy will keep that in mind going forward.
Common questions
Will my context apply to a different account? Account context is stored per account. Preferences about how you work (like language) apply across your chats.
How do I remove something Wolfy remembered? Delete it under Settings → Generated User Memory, or update the relevant field in Google Ads Account Settings.