A few habits that turn good answers into great ones.
Wolfy understands plain language, but the way you ask shapes how useful the answer is. Here's how to get sharp, actionable results.
Include a goal, a timeframe, and a KPI
The clearest prompts say what you want, over what period, measured how:
✅ "ROAS last 30 days vs the previous 30 days, broken down by campaign type."
✅ "Which search terms spent more than €40 with no conversions in May?"
❌ "How are my campaigns doing?" (Wolfy will answer, but you'll get more by being specific.)
Add filters when your question is broad
Narrow things down with dimensions like campaign type, country, or device — e.g. "…for Shopping campaigns in Germany" or "…broken down by device."
Ask for the action, not just the data
End with what you'll do next: "Give me 3 concrete actions and their expected impact."
Dig deeper with follow-ups
Wolfy keeps the context of your chat, so you can drill in naturally: "Why did that campaign drop?" → "Now break that down by device."
Use Planning Mode for complex asks (Pro and Client plans)
For multi-step analyses, turn on Planning Mode. Wolfy first lays out a step-by-step plan of what it will retrieve, so you can review it before it runs — great for transparency on bigger questions.
Let Wolfy remember your context
Tell Wolfy things to remember and it will apply them in future chats — for example your reporting language or style. You can also add per-account context (goals, targets, conversion actions, branded terms) under Settings → Google Ads Account Settings, which makes every future answer more accurate. See Personalizing Wolfy.