Before creating a Labelizer project, make sure the workspace has the right Google connection and Google Ads account.
Labelizer works per Google Ads account. Each project belongs to one account and keeps its own setup, schedule, runs, and results. You can run multiple projects across multiple accounts.
What you need
Before setup, you need:
Access to the correct workspace.
At least one Google Ads account added to the workspace.
Merchant Center access if you want Labelizer to write labels back to a product feed.
A target metric, such as ROAS or CPA.
A custom label slot you can use for Labelizer output.
A Core subscription to activate live label syncing. You can configure and preview a project without one, but activation that syncs labels to Merchant Center requires Core.
Choose the right workspace
Labelizer requires a selected workspace. If no workspace is selected, you will see a locked page instead of your projects.
Check the workspace selector before starting. If the wrong workspace is selected, you may not see the right Google Ads accounts or existing Labelizer projects.
Connect Google first
Open Settings > Workspace > Integrations and connect Google.
After connecting, go to Settings > Workspace > Accounts and add the Google Ads account you want to use.
Decide how products should be labelled
Labelizer groups products into buckets such as Over-index, Index, Near-index, Under-index, and No index.
Before setup, decide:
Whether you want to use ROAS or CPA.
The target value.
The date range.
Any conversion lag.
Which conversion actions should count.
Whether specific brands, product types, feed labels, or countries should be included.
Merchant Center setup
If you want Labelizer to sync labels back to Merchant Center, make sure the Google user has the right Merchant Center access.
If you only want to review results in Flowboost first, you can set up Labelizer without enabling feed sync immediately.