Create a Labelizer project when you want Flowboost to label products for a specific Google Ads account. Each project has its own settings, schedule, and run history. Live runs that sync labels to Merchant Center require a Core subscription. You can configure and preview a project without one.

If no Google Ads account is available, connect Google and add an account to the workspace first.

Open the project settings. The setup is split into steps so you can move through the configuration in order. You can jump to any step at any time. Clicking Next with unsaved changes discards them, so save before navigating away.

If you need to connect Google Ads or Merchant Center during setup, you can do that directly from within the relevant step using a modal, without leaving the settings flow.

Select whether Labelizer should use ROAS or CPA.

Then enter the target and related settings, such as percentage difference, click multiplier, date range, and conversion lag. Target CPA, index margin, and click multiplier support fractional values. Target ROAS is entered as a whole percentage.

These settings control how products move into buckets such as Over-index, Index, Near-index, Under-index, and No index.

Choose the conversion actions Labelizer should use for performance calculations.

If conversion actions do not load, check the Google Ads connection and make sure the selected account is correct.

If you want Labelizer to sync labels back to Merchant Center, connect Merchant Center and choose the Merchant Center account. You can connect directly from within this step using the modal.

Then choose the feed information and custom label slot Labelizer should update.

The Preview step (step 5) is a dry run. Click Run preview to pull Google Ads performance data and see a performance breakdown by label bucket. No labels are written to Merchant Center during a preview run.

Use the Preview step to check that bucket output looks correct before activating the project.

The Overview step (step 6) shows the project status. Status can be Active, Needs attention, Ready to activate, or Setup incomplete. It also shows a readiness summary for General, Configuration, and Merchant Center, each with a status indicator and an Open button to jump directly to that section.

When everything is ready, click Activate project. Activation enables live runs that sync labels to Merchant Center. A Core subscription is required to activate.

You can return to project settings at any time to adjust targets, filters, schedule, or Merchant Center sync.