Beyond free-form chat, Wolfy includes a library of reports built by PPC experts. Pick one from the report selector (the library icon next to the message box), and Wolfy generates it for your focus account in seconds.
Reports require a focus account — set one first (see Choosing your focus account).
Available on every plan
Monthly client report — last month's KPIs, highlights, and top campaigns, with month-over-month or year-over-year comparison. (The most popular report by far.)
Wasted ad spend — search terms that cost money but didn't convert, so you can plug budget leaks. You can choose to exclude branded and/or exact-match terms.
Blind spot analysis — a 12-month, campaign-by-month view that surfaces campaigns quietly losing efficiency over time.
Performance Labelizer — segments your Shopping products by ROAS performance (over-, on-, and under-indexing) so you know what to scale and what to trim.
Available on Pro and Client plans
Quality Score analysis — keyword Quality Scores and their components (ad relevance, landing page experience, expected CTR).
Ad copy analysis — performance of your RSAs, assets/extensions, and Performance Max asset groups, with recommendations.
Audience analysis — which audience segments convert best and which underperform.
Competitive search-term analysis — which competitors show up in your auctions and where your search terms overlap.
Match type analysis and Short-tail vs long-tail analysis — to validate your keyword and match-type strategy.
Exporting to Google Sheets
For data-heavy reports like Blind spot analysis and the Performance Labelizer, you can ask Wolfy to export the full dataset to a Google Sheet — handy for sharing or for bulk edits.
Common questions
A report I want is greyed out. Premium reports are available on Pro and Client plans. See Plans, usage, and managing your account.
Can I still get a custom analysis? Absolutely — reports cover common needs, but you can always just ask Wolfy directly in chat for anything else.