What the tool does
When you paste any text into the tool, it immediately shows:
Total number of characters
Total number of words
How many times a chosen word or phrase appears
Whether the text fits within SEO and Google Ads limits
This makes it easy to write content that fits the exact constraints of search engines and ad formats.
SEO-focused analysis
For SEO, Google doesn’t measure limits by characters alone, it uses pixel width.
This tool calculates the approximate pixel width of your text to show whether your:
Title tag (max ~512px)
Meta description (max ~920px)
fit within recommended limits.
Because letters vary in width (e.g., i vs w), the pixel-based check offers a far more accurate preview than simple character counting.
Google Ads limits
The tool also checks your text against strict Google Ads character requirements:
Headlines: 30 characters
Descriptions: 90 characters
Paths: 15 characters
It also accounts for CJK characters (Chinese, Japanese, Korean), counting each as two characters, matching how Google measures them.
Additional options
Analyze occurrences of a specific word or phrase
Case-sensitive or partial-match detection
Instant feedback on whether you’re “within limit” or over
When to use it
The Character Count Tool is ideal for:
Writing SEO-optimized titles and descriptions
Preparing Google Ads headlines and descriptions
Checking consistency across large ad copy batches
Ensuring multilingual text complies with Google’s counting rules
Validating content before publishing or uploading
A simple but essential tool for any marketer who wants to get content right the first time.